We are seeking a highly motivated and data-driven Performance Senior Executive to take ownership of our advanced
digital marketing initiatives. This role requires a strategic thinker with proven expertise in planning and executing full-funnel communication campaigns across major e-commerce platforms like Shopee, Lazada, and TikTok. You will be instrumental in driving continuous optimization, analyzing real-time KPIs, and transforming complex performance data into actionable insights to ensure maximum ROI and sustained business growth for our clients.
What You'll Do
Plan and execute full-funnel communication campaigns across e-commerce platforms (Shopee, Lazada, TikTok,..).
Monitor and optimise campaigns in real-time based on KPIs to ensure maximum performance and ROI.
Proactively provide data-driven insights and recommendations for budget allocation and strategy adjustment.
Develop and lead performance marketing strategies across channels, including SEM, paid social, display, video, and affiliate.
Set and manage KPIs aligned with client business objectives.
Continuously analyse campaign performance and prepare reports with actionable recommendations.
Execute, optimise, manage, and monitor campaign performance and profit.
Conduct market research and identify emerging trends, consumer insights, and growth opportunities.
Collaborate with planning teams to develop monthly, quarterly, and annual campaign roadmaps based on product and business goals.
Drive ongoing A/B testing and experimentations to optimize creatives, bidding strategies, and targeting for continuous improvement.
Who You Are
Bachelor's degree (communications, marketing, advertising, or media preferred).
More than 3 years of experience in digital marketing fields, E-Commerce, or a digital marketing agency, with experience in planning/optimising for E-commerce performance marketing.
Ability to prioritize and organize workload.
Good business sense and the ability to manage a budget.
Strong understanding of all media types, with a strong focus on digital.
Strong quantitative and analytical skills, including working with budgets and numbers.
Researching, critical & logical thinking, teamwork.
Good at verbal and written communication skills.
Experience in Analytics & Measurement Tools (Google Analytics 4, GTM) would be an added advantage.
Proficiency in Microsoft Excel, PowerPoint, and Word.
Good command of English.
Why You'll Love It
Competitive Salary.
Performance Review (2 times per year).
Performance Bonus (1 time per year from 0.5-month to 3-month salary amount).
Annual Leave: 15 days and other leave types.
Private health Insurance.
MacBook to be provided.
Good chance to explore new trends in the digital market.
Opportunity to learn and work with the most advanced advertising technology platforms.
Work in a professional, active, international, and dynamic environment.