Platform Engagement Manager

As a Platform Engagement Manager, you will join the Platform Engagement Growth team to help our users have better learning experiences. Our Growth team elements are all about Data-informed, User-Centric and Experiments in order to drive a Sustainable Growth for Topica.



Your team will be one of the most critical pillars of Growth. You will lead a team that focus on 2 main objectives:

● Enabling buying efficiency

+ Enhancing probability of purchase on site, mostly optimised for direct traffic.

+ Optimise for AOV per users

● Enhancing Student Experience - work alongside Operation team

+ Ensure the percentage of course activated rate after purchase

+ Improve user learning experience on Topica platform which will result on lifting up user frequency, repeated purchase and user retention

+ Explore other opportunities to enhance student experiences by testing and adding new use cases, including (but not limiting to) in-app events, rewards, forum.



What will you do?



• Develop a plan for Platform Engagement to achieve the KPIs of your team.

• Work with your team to explore, set up and optimise occasional campaigns as well as always-on/daily campaigns

• Measure and Report on performances of all acquisition campaigns, assess against goals.

• Work with related departments to lift up activated users; with insights generated from your own campaigns

• Conduct and present competitive analyses and market research to generate insights that could help improve user engagement.

• Keep abreast with the latest trends and changes in digital marketing and online industry.

• Lead your team members to deliver their assigned tasks in high-quality result

• Coach your team members to develop to their full potential