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Summary:
As the POSM Management Assistant Manager, you will take full responsibility from strategic planning, budgeting, production to operation, allocation, and performance evaluation of the POSM/POP system nationwide for 04 brands. Ensure brand identity consistency, optimize investment costs, and maintain accurate supply schedules for both MT (Modern Trade) and GT (General Trade) channels.
Responsibilities:
1. POSM Planning & Budget Management
✓ Develop annual/quarterly/monthly POSM Master Plan aligning with New Product Introductions (NPI), key campaigns, and Co-op Marketing programs.
✓ Forecast quantities and types of materials suitable for each channel (Endcap, Sidekick, Shelf-talker, Wobbler, Standee...).
✓ Allocate and strictly control the POSM budget by Brand and Category; optimize ROI.
2. Production Management & Material Development
✓ Coordinate with
Brand Marketing / Trade MKT
Designer to finalize technical specifications (dimensions, materials, durability, safety structure).
✓ Collaborate with the Procurement department to source, evaluate, and manage the vendor/agency portfolio.
✓ Strictly control the approval process for mockups/sampling, color testing, and load- bearing testing before mass production.
3. Operations, Distribution & Warehouse Management
✓ Plan the coordination and transportation of POSM from factories/printing workshops to the central warehouse system and distribute to branches/regional warehouses/retail outlets.
✓ Monitor POSM inventory in real-time: analyze turnover, warn of stagnation, and plan for liquidation/recycling.
✓ Coordinate closely with Sales Field, PG/PB, and display supervisors to ensure POSM reaches the right outlets on schedule.
4. Performance Measurement & Reporting
✓ Establish and standardize the POSM display acceptance process in the market (proof of execution, photo audit).
✓ Conduct periodic Retail Audits to evaluate coverage, compliance, and material durability.
✓ Provide periodic analytical reports: Cost-efficiency, campaign progress, vendor performance, and propose improvements.