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Summary:
As the POSM Management
Assistant Manager, you will take full responsibility from strategic planning, budgeting, production to operation, allocation, and performance evaluation of the POSM/POP system nationwide for 04 brands. Ensure brand identity consistency, optimize investment costs, and maintain accurate supply schedules for both MT (Modern Trade) and GT (General Trade) channels.
Responsibilities:
1. POSM Planning & Budget Management
✓ Develop annual/quarterly/monthly POSM Master Plan aligning with New Product Introductions (NPI), key campaigns, and Co-op Marketing programs.
✓ Forecast quantities and types of materials suitable for each channel (Endcap, Sidekick, Shelf-talker, Wobbler, Standee...).
✓ Allocate and strictly control the POSM budget by Brand and Category; optimize ROI.
2. Production Management & Material Development
✓ Coordinate with
Brand Marketing / Trade MKT Designer to finalize technical specifications (dimensions, materials, durability, safety structure).
✓ Collaborate with the Procurement department to source, evaluate, and manage the vendor/agency portfolio.
✓ Strictly control the approval process for mockups/sampling, color testing, and load- bearing testing before mass production.
3. Operations, Distribution & Warehouse Management
✓ Plan the coordination and transportation of POSM from factories/printing workshops to the central warehouse system and distribute to branches/regional warehouses/retail outlets.
✓ Monitor POSM inventory in real-time: analyze turnover, warn of stagnation, and plan for liquidation/recycling.
✓ Coordinate closely with Sales Field, PG/PB, and display supervisors to ensure POSM reaches the right outlets on schedule.
4. Performance Measurement & Reporting
✓ Establish and standardize the POSM display acceptance process in the market (proof of execution, photo audit).
✓ Conduct periodic Retail Audits to evaluate coverage, compliance, and material durability.
✓ Provide periodic analytical reports: Cost-efficiency, campaign progress, vendor performance, and propose improvements.
- Education: Bachelor's degree in marketing, Business Administration, or a related field.
- Experience: Minimum 3 years of in-depth experience in POSM Management /
Trade Marketing Execution. Experience in managing multi-brands and large product portfolios.
- Industry Background: Mandatory experience in the Home Appliances / Consumer Electronics industry; deep understanding of display layouts in major electronics retail chains and GT channels.
- Operational Excellence: Excellent project management skills, ability to handle large allocation data with high accuracy.
- Production Technical Knowledge: Solid understanding of material characteristics (Formex, Mica, Decal, Coucher...), printing technology, and market prices.
- Negotiation & Vendor Management Skills: Strict schedule monitoring, flexible problem- solving.
- Data Mindset: Proficient in Excel
- Language: Communication and reading skills in English are required.
Personal Qualities:
✓ Ability to work under high pressure during peak sales seasons (Tet Campaign, Summer Cooling...).
✓ Meticulous, detail-oriented, and decisive in execution and quality control.
✓ Willing to travel for market visits or factory inspections.