PR Executive

*PRIMARY OBJECTIVE:
Assisting Communications Manager in enhancing brand's desirability and ensuring all communications campaigns achieve KPI. The goal is to elevate brand image and build strong communications network around the brand that will ensure good relationship with the general public and desirable awareness.
**JOB DUTIES & RESPONSIBILITIES
1. PR Campaigns:
• Assist in developing effective PR and media campaigns using appropriate strategies and tactics
• Prepare and distribute news/media alerts/information for press, KOL and internal teams
• Plan, evaluate and implement content for omni-channel strategies, including but not limited to various social media platforms, web publications, search engine optimization, etc.
• Acquire coverage with a special focus on digital PR
• Keep up to date with industry trends, practices, and developments to identify opportunities for campaign and PR opportunities
2. Samples Management:
• Managing and organizing press samples & shoots
• Support with samples requests/pulls/send-outs and returns
• Manage all brand credit requests; confirm product information to publications
3. Reporting:
• Analyze results and prepare compilation of media coverage reports (print, digital and social)
4. Events:
• Assist in organizing and coordinating brand events