PR Intern

Position: PR Intern
Department: PR & Communications Team
Reporting to: PR Executive / PR Manager
Internship Duration: 6 months
Objective: Assist the PR team in media relations, content creation, and campaign execution while gaining hands-on experience in public relations strategy.
I. KEY RESPONSIBILITIES
1. Media Relations & PR Coordination
Assist in building and maintaining media lists (journalists, editors, influencers).
Support the team in media outreach, press release distribution, and follow-ups.
Monitor and compile media coverage reports and industry news tracking.
2. Content Support & Writing
Assist in drafting press releases, media pitches, and briefing documents.
Support in developing social media content and brand messaging for PR-driven campaigns.
Research industry trends, competitor activities, and thought leadership opportunities.
3. Event & Campaign Execution
Assist in coordinating press events, influencer activations, and media briefings.
Work closely with the Creative and Digital teams to support PR-led campaigns.
Track and analyze PR campaign performance & audience engagement.
II. REQUIRED SKILLS & EXPERIENCE
1. Core Skills & Competencies
Final-year student or fresh graduate in Communications, PR, Journalism, or Marketing.
Strong writing and research skills, with a passion for PR and storytelling.
Basic knowledge of media relations, public relations strategies, and social media.
Proficiency in Microsoft Office & social media platforms.
2. Mindset & Work Approach
Proactive, eager to learn, and detail-oriented.
Strong interpersonal and communication skills.
Ability to work under tight deadlines and collaborate with different teams.
III. BENEFITS & OPPORTUNITIES
Real-world experience in PR, media relations, and campaign execution.
Exposure to top-tier clients in Healthcare, Wellness, and Lubricants industries.
Guidance & mentorship from experienced PR professionals.
Internship allowance & potential full-time career opportunity.