PR Marketing Officer

• Manage BCVN's website and fanpage as well as posts about and images of BCVN on social networking sites;
• Research, develop and implement communication strategies;
• Propose communication messages about the school for relevant audience groups that are appropriate and aligned with BCVN's development goal;
• Write posts and press releases on different communication channels;
• Identify, report and handle communication incidents and establish standards for responding to such incidents;
• Take care of and maintain the relationship with media agencies;
• Put forth, develop and execute short-term/long-term marketing plans on digital platforms (Facebook, YouTube, Google, etc.);
• Implement brand and product marketing on digital platforms as planned;
• Take advantage of SEO, SEM and Google AdWords to improve BCVN's rankings on search engines;
• Work with contractors to regularly evaluate the effectiveness of advertising, thus ensuring cost and lead optimization; keep track of leads on a daily basis and notify Admissions & Customer Care Office to perform the next steps;
• Provide customers with the information and support they need and answer questions on social networking sites.