Pricing, Rebates & Promotion Management Manager

 Coordinate with Finance GTM Head SSO and Head of Project to ensure discounts, rebates and promotions spends are within target
• Forecast spends basis inputs from RSMs and demand plan
• Coordinate with Finance Controller, GTM Head SSO and Head of Project to keep track of spend vs. budget - highlight gaps and agree gap closing actions
 Discounts, Rebates and promotions design for Distributor and SSOs channel.
• Stable profitability to the retailer for the top 12-14 identified SKUs vs. key competition by geography and across Large, Medium and Small SSOs delivering robust channel engagement
• Own MOP data management
• Independent understanding of MOP, Net Landed and Profit per can insights to the GTM Head SSO to enable decision making
• Drive collection of estimated Net Landed price for AkzoNobel and key competition by geography for defined top 12-14 SKUs
• Estimate profit per can in absolute dollar (local currency) terms
• Coordinate with Marketing and GTM Head SSO to benchmark and review profit per can objectives twice a year
• Assess discounts, rebates and promotions requests and align to delivery of defined profit per can
• Provide training on regular communication by Sales Reps/DSRs to SSOs on estimated profit per can through RSM/ASM (IN)
 Simplification of discounts, rebates and promotions and develop channel sustainability
• Execute simplification of the discounts, rebates and promotions structure to enable clarity and reduce gaps between Large, Medium and Small SSOs to between 1% to 1.5% maximum - builds sustainable channel engagement
• Differentiate approach for Protect Shop Share, Gain Shop Share and Expand Channel based on 9-box Customer Segmentation  improve VPO
• Work with RSM/ASM (IN) to ensure adherence to defined guidelines by distributors through training
• Ensure pricing to wholesalers is tracked to avoid pricing instability due to inventory build-up in wholesale
• Drive distribution expansion by engaging with SSOs direct
• Ensure proper claw-back in case of returns in collaboration with Finance and ISC
 Develop and drive the efficient discount and rebates strategy for B2B Channel (Project Channel or Professional Channel):
• Design and consult the Discount and Rebates strategy and mechanism to Head of Project B2B Channel and Management Team
• Prepare monthly analysis reports and provide the actionable insights to Head of Project B2B Channel and Management team for Discount and Rebates matters related.
• Monthly monitor and manage actual designed programs (Discount Matrix)
• Drive Business Intelligence study for competitors' activities and mechanism related to Discount/Rebates in B2B Project market
 Execute pricing excellence initiatives from global and drive implementation, planning and review within country.
Drive successful implementation of Pricing programs to standardize Rebates and Discounts in country via
• G2N Project roll out in country aligning with Global guideline
• Assess discounts, rebates and promotions requests and align to delivery of defined mix - highlight and challenge higher spends on Mass and Economy not aligned to mix planned
• Ensure planned CM% delivery through delivering mix and coordinating with Finance to keep track of Gross and Net ASPs
• Leading Win-room meeting at country level to ensure Price Increase Effectiveness (PIE) is on track and delivered
• Actively join the Pricing Council Meeting to deliver the Margin Management with movement of RMPI and MKT Pricing strategy
• Actively drive for Discount and Rebates operating plan for DART feeding data (QRF, IBP cycles)
 Implementation RACI process for Commercial
• Build strong Pricing team for Rebates/Discount Management as per latest Global RACI to provide the robust Rebates and Discount Admin system to internal and external customers
• Set up the governance document and process to manage end to end Discount and Rebates for both channel SSOs and B2B channel
 Marketing promotions
• Coordinate with Marketing and ensure promotions do not translate to additional discounts and rebates for SSOs