Mô tả Công việc
The Manager, Product - Beverage owns the beverage category for Starbucks Vietnam and is accountable for its commercial results. The role sets the multi-year beverage strategy and innovation roadmap, leads the product team, and turns strategy into a pipeline of launches that grow sales, margin and customer relevance.
Working closely with key stakeholders, the role identifies product growth opportunities, builds product-platform plans for year-round promotional windows, and shapes future beverage concepts that are customer-centric, relevant, innovative, and consistent with Starbucks brand strategy. The role models Starbucks guiding principles in every decision and interaction.
Key Responsibilities
1. Category Strategy and Commercial Ownership
Sets the 3-year beverage category strategy and innovation roadmap in line with Starbucks Vietnam business goals and Starbucks brand strategy, and refreshes it every year.
Owns beverage category results, including sales, gross margin, mix and ticket contribution, and is accountable for meeting the annual operating plan.
Makes portfolio decisions on which products to add, keep, change or remove, based on financial performance, customer relevance and operational complexity.
Sets costing and pricing strategy for new products and the full beverage menu, balancing margin goals, price perception and competitive position.
2. Innovation Pipeline and Portfolio Management
Leads the annual product pipeline and the product-platform plan for every promotional window, with clear business goals, timelines and success measures for each launch.
Shapes future beverage concepts and platforms that are customer-centric, relevant, innovative and consistent with Starbucks brand strategy, drawing on consumer insight and market trends.
Leads cross-functional project teams (Marketing, Operations, Supply Chain, Finance, Store Development, Training) through the full product lifecycle, from concept and business case to launch, review and retirement.
Runs stage-gate reviews for new products and makes go / no-go recommendations to senior leadership.
Partners with Starbucks regional teams throughout the product-development process to ensure alignment with applicable brand and product requirements
Leads integrated programs with other categories (e.g., food, merchandise, coffee) and channels (e.g., delivery, digital, retail) where they add value.
3. Performance Management and Insights
Sets the category KPIs and the reporting rhythm, and presents beverage performance and outlook to the leadership team on a regular basis.
Owns category forecasting and works with Finance and Supply Chain to keep demand plans accurate.
Finds barriers to growth and puts in place corrective action plans when performance falls behind plan.
Leads consumer-insight and market-research work on trends, competitors and customer needs, and shares the findings and their implications with Starbucks Coffee Asia Pacific and
business leaders.
Evaluates and ranks new product and sales opportunities based on financial viability, growth potential and brand fit.
4. Stakeholder and Partner Management
Builds strong relationships with senior stakeholders across the matrix organization, aligns priorities, and resolves conflicts and dependencies that affect the pipeline.
Manages key suppliers and external partners for ingredients and beverage development, including selection, cost negotiation, quality and continuity of supply, together with Procurement and Quality Assurance.
Works with Operations and Training so that new beverages are practical to make in store, meet speed-of-service and quality standards, and are launched with the right partner (barista) training.
Oversees beverage development, system setup and launch administration so that products are delivered on time and to standard.
5. People Leadership
Leads, coaches and develops the beverage product team, and sets clear goals, priorities and performance expectations.
Assigns work across the team and the pipeline so that resources match business priorities.
Builds a team culture that is collaborative, customer-focused and consistent with Starbucks Mission and Values.
Key Performance Indicators
Beverage category sales and gross margin against the annual operating plan.
Sales and margin contribution from new products and promotional windows.
Pipeline delivery: launches on time, on budget and to brand standard.
Forecast accuracy for new and core beverages.
Team engagement, development and retention.
Experience
At least 5 years of progressive product-management or category-management experience in food and beverage, quick-service restaurants, coffee or FMCG, with a strong focus on beverages.
Proven record of leading cross-functional projects from concept to launch in a matrix organization.
Experience working with regional or global headquarters in a multinational company is preferred.