Product Executive (Marketing)

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Responsible for executing marketing activities for assigned OTC and Health Supplement portfolios, with a primary focus on Customer Marketing, followed by HCP Marketing and Consumer Marketing.
The position is responsible for supporting brand development, driving product visibility and trade execution across pharmacy channels and strengthening product engagement among HCPs to ensure all marketing materials and promotional activities comply with applicable pharmaceutical advertising regulations.
1. CUSTOMER MARKETING (40%): Responsible for developing and implementing customer marketing activities to drive product visibility, customer engagement and sales growth through pharmacy channels.
Plan and execute trade promotions and in-store merchandising activities at pharmacies to support sales targets.
Work with pharmacy chains to develop and approve partnership marketing materials, including promotional campaigns and visibility programs.
Monitor and evaluate the effectiveness of trade promotion programs by analyzing sales performance, execution results and promotional ROI.
Consolidate monthly market updates and competitor activity reports, as requested by the Client and management team.
Prepare post-campaign evaluation reports and performance analysis using Microsoft Excel, particularly Pivot Tables, to support business reviews and future marketing planning.
2. EXPERT MARKETING (30%): Support the development of HCP materials and the execution of healthcare professional engagement activities to strengthen product knowledge, product recommendations and brand advocacy, working closely with associations, vendors and cross-functional teams.
Participate in organizing and executing HCP activities at event booths, webinars and professional events such as CME/CPE events and Congresses.
Develop and deliver product presentations for pharmacy professionals, including PGM and RTD.
Conduct quarterly product training sessions for field forces to keep teams updated on product information and communication messages.
Adapt, develop and coordinate the production of product presentations, HCP brochures and gimmicks to support HCP engagement and product communication.
3. CONSUMER MARKETING (30%): Support consumer communication and brand awareness initiatives across relevant digital and media touchpoints.
Coordinate the development of promotional materials, including social media content, website content and other consumer-facing materials through the review and approval process to ensure all communication materials comply with Client's brand guidelines and regulatory and medical requirements, and align with the approved marketing calendar.
Monitor the progress and delivery of agency projects to ensure high-quality and timely execution according to approved timelines and budgets.