Product Executive Of Digital And Established AWC

Main Responsibilities:
1. Development & Implementation of Digital Plan (60%)
o Do market research/survey to understand HCPs/patients digital behavior and pathway
o Choose relevant and critical digital touchpoints in customer journey to create digital engagement action plan
o Create online presence through website development and content marketing in social media
o Maximize the use of digital tool in marketing and sale activities.
o Continuously monitor, evaluate and upgrade digital tool through real world approach.
o Develop digital plan and roadmap
2. Established AWC management (40%)
o Develop marketing strategic plan based on profound analysis/understanding about market/HCP/patients
o Create appropriate plan of action to deliver KPIs of assigned products
o Implement effectively all marketing initiatives in relevant channels within allocated budget.
o Closely monitor in-charge products performance as well as market intelligence in relevant channels