Be the strategic data partner that makes great game/app even greater. As a Product Analyst embedded within a Business Unit, you will sit side-by-side with Product Managers and BU Directors - translating business questions into actionable insights that directly shape game design, LiveOps, and growth strategies.
ABOUT THE ROLE
Spokes are our embedded BI Business Partners. You will be the dedicated data expert for a specific app BU, deeply understanding its product roadmap, user community, and business goals. Your mission is to deliver impactful insights that influence product decisions - from feature prioritization to monetization tuning - while feeding valuable business context back to the Central Data Team.
JOB RESPONSIBILITIES[ Strategic Partnership ]
Serve as the primary data partner to your assigned BU - collaborate daily with Product Managers, UI/UX
Designer, and BU Directors to understand priorities and translate them into analytical workstreams.
Proactively identify business questions and analytical opportunities; don't wait for requests - bring insights to the table.
Co-develop product roadmaps and LiveOps strategies by providing data-driven recommendations grounded in player behavior and market trends.
[ Insight Delivery & Storytelling ]
Conduct deep-dive analyses on player behavior, feature adoption, retention drivers, monetization patterns, and A/B test results specific to your game(s).
Design and maintain BU-level dashboards and reports that track key product KPIs (Retention D1/D7/D30, ARPDAU, Session Length, Conversion Rate, etc.).
Communicate findings through compelling data storytelling - translate numbers into narratives that non-technical stakeholders can act on immediately.
Deliver regular insight reviews and ad-hoc deep dives to guide feature releases, economy balancing, event design, and UA strategy.
[ Product & Growth Analytics ]
Analyze user funnels, segmentation, and cohort behavior to identify opportunities for product improvement and revenue growth.
Design, monitor, and evaluate A/B tests and feature experiments; provide statistically rigorous recommendations.
Identify and flag anomalies, risks, or emerging trends in player data that require immediate attention.
Provide data-driven input on puzzle difficulty tuning, level progression, economy balancing, and ad/IAP optimization.
[ Cross-Functional Bridge ]
Act as the voice of your BU when interfacing with the Hub team: surface new data needs, propose enhancements to shared tools, and relay business context.
Collaborate with Marketing, UA, and Creative teams on campaign performance analysis and audience insights.
Contribute learnings and best practices from your BU back to the broader analytics community.
REQUIREMENTS
[ Must-Have ]
Bachelor's degree in Data Science, Statistics, Computer Science, Business Analytics, or a related field.
2+ years of experience in product analytics, app analytics, or a BI/analytics role with strong stakeholder interaction.
Strong proficiency in SQL; working knowledge of Python for data analysis is required.
Experience with data visualization tools (Looker, Tableau, Power BI, or Google Data Studio) and building self-serve dashboards.
Excellent communication and data storytelling skills - ability to present complex insights to non-technical audiences clearly and persuasively.
Strong business acumen: you think in terms of impact, not just metrics. Comfortable discussing revenue, retention, and growth strategy.
Mathematical foundation: probability, statistics, and A/B testing methodology.
Proactive, curious mindset - you dig deeper without being asked.
[ Nice-to-Have ]
Experience in mobile apping or F2P product analytics (retention, monetization, LiveOps).
Familiarity with mobile game/app KPIs: ROAS, LTV, ARPDAU, Session metrics, IAP/Ad Revenue splits.
Experience with A/B testing platforms and statistical experimentation frameworks.
Understanding of app mechanics, player psychology, and progression design.
Experience working in a Hub & Spokes or embedded analytics model.
WHY JOIN US?
1) Competitive Salary & Benefits
Competitive market salary up to $1500
100% full salary during the probation period.
Bi-annual salary reviews based on performance and capability.
Annual inflation-adjustment salary increases up to 2x%/year.
Lunch allowance of 1,000,000 VND/month.
2) Attractive Bonus Policy
Bi-annual business performance bonuses (every 2 quarters).
Annual work performance bonus.
13th-month salary bonus.
Bonuses for Holidays, Tet, and seniority recognition.
Referral bonus for successful candidate recommendations.
Spot bonuses for outstanding achievements and contributions.
3) Unlimited Learning & Development
Up to 100% financial support for professional and skill development courses.
Free access to online learning platforms such as Coursera, Udemy, etc.
Participate in training programs with leading domestic and international experts and partners (Google, John&Partners, LeaderUp, etc.).
Career path consulting with maximum support for promotion and internal mobility opportunities.
An environment that encourages learning, experimentation, idea contribution, and an ownership mindset.
4) Career Opportunities
Opportunity to attend events with top international partners to gain industry insights.
Opportunity to expand your network with industry leaders.
Build your career in an environment focused on employee happiness and sustainable development.
Empowered with autonomy and ownership in your work.
Encouraged to test creative, groundbreaking ideas.
Clear promotion pathways as you break through in your performance.
5) Comprehensive Healthcare
Social Insurance contributions based on 100% of official salary.
Premium PVI Health Insurance covered 100% for employees and family members.
Annual health check-ups at top reputable medical centers in Hanoi.
Annual flu vaccination.
6) Dream Working Environment
Working hours: 8:30 AM - 6:00 PM, Monday to Friday.
Off on Saturdays and Sundays.
Modern office with a creative workspace and panoramic city views.
Focus on flexibility, autonomy, and performance management over micromanagement.
Fully equipped work devices tailored to each role (dual modern monitors, Wacom, test devices, laptops, software tools like Adobe, Office, AI, etc.).
A culture that values proactiveness, efficiency, and continuous growth.
"People First" culture with rest areas, a library, snacks, tea, coffee, and various internal amenities.
Regular team-building trips, long vacations (local & global), bonding activities, and internal events.
HOW TO APPLY
💌 Send your CV to email: [protected info]
➡️ Hotline: [protected info] | HR Department
➡️ Head Office: 9th & 10th Floor, Peak View Tower, 36 Hoang Cau, O Cho Dua, Dong Da, Hanoi