Product Makerting Executive (Kitchen)

Mô tả Công việc
We are looking for a highly motivated and detail-oriented Product Marketing Executive to join our team. The successful candidate will be responsible for managing the product marketing activities for small kitchen appliances. This position requires a deep understanding of the market, strong analytical skills, and the ability to work collaboratively with cross-functional teams.
Main Duties/Responsibilities:
1. Sell-in/Sell-out Management:
- Analyze and manage the sell-in/out program to ensure optimal sales performance
- Follow up on sales performance, COI, and find solutions to improve sales
- Develop ideas to push sales and increase revenue
- Evaluate program effectiveness, including ROI (Cost vs COI)
2. Price management
- Cooperate with Marketing PIC to position and set prices
- Price positioning
- Price setting & registration
- Analyze competitors' prices and specifications to ensure competitive pricing
3. Market Sensing
- Cooperate with Marketing PIC to monitor competitors' sell-out programs
- Develop counter-attack plans for competitors' programs (nationwide and by channel) to maintain market share
4. Supply Management:
- Check and calculate forecasts to ensure adequate inventory levels
- Coordinate with the Demand Planning team to ensure no shortages
- Manage long-term inventory to optimize cost and minimize waste
5. Marketing Promotion Plan
- Finalize quantity, budget, and other sales-related issues (e.g., compensation quantity/scheme) for Marketing PIC to develop promotion plans
- Collaborate with Marketing PIC to execute promotion plans and monitor their effectiveness