Product Manager (Admixtures and Specialty Products)

1. Strategy development

• Develop and monitor the implementation of sale and marketing strategies, policies, (cross-functional) tactics.

• Plans pricing structure, promotion events, target accounts, resources necessary to achieve the agreed sales goals, by utilizing the outputs from analysis on market intelligence

• Develop current and future competitiveness in products/product applications/pricing/services.

• Prepare presentations to explain and introduce the company's current and future strategies.



2. Market development:

• Direct the activities and lead the process to develop and penetrate markets with new or existing products/ services/ technologies.

• Oversee the implementation of the defined strategies, the application and evaluation of market intelligence.

• Analyse competitors, the market development, company's own competitiveness.



3. Market intelligence:

• Direct and lead the establishment of a database and the processes to obtain market trends.

• Update, maintain and evaluate application of products/technology, the service needs, intelligence on competitors, etc

• Identify new business opportunities, oversee the performance of market research project, the development of competitor grid and benchmarking analysis.



4. Product and application management:

• Provide leadership and/or supports the design, development and implementation of product portfolio including the new applications of existing products via application experience exchange.

• Collaborate with technical RBU personnel, participation in product launch, understanding to production capacities.

• Develop, review and revise the pricing structure, e.g. transfer prices, indent and ex-stocks prices based on cost analyses and current/foreseeable economic and competitive conditions.

• Continuously monitor the marketability/performance of the products to assure they continue to fit the defined strategy and take appropriate action to divest or revise.



5. Management of marketing communications:

• Ensure the activities and events of marketing communications are coordinated, support marketing plan objectives as an effective expenditure of resources.

• Manage the activities of marketing events and promotional campaign, including participation in the specific promotional events, the quality of promotional materials, pre- and post- evaluation of the advertising/promotion plan.



6. Support of business management:

• Participate in the formulation of business plan, including the development and implementation of new capital project to optimize profitability through product/ customer mix analysis

• Work on consolidation and rationalization of cost control, sales volume, sales price, capacity development and R&D guidance.

• Provides input and support to the supervisor in the development of joint ventures, affiliations, and partnership arrangements.