Product Manager - Anessa Brand

JOB PURPOSE:
Understand & translate Brand's objectives into Strategic IMC plan, measures and develop detailed execution plans for annual marketing plan in order to build & develop strong brand awareness.
Be the Lead for Brand Creativity direction.
Plan & monitor Digital aspects to support brand marketing strategies.
Work closely with the Brand Team & all Sales Channel to the synergized the brand building.
MAIN ACCOUNTABILITIES:
1. Planning (30%)
Develop a strategic IMC plan to build & promote Brand marketing aspect & manage brand marketing activities on all channels.
Work closely with the Ecommerce Commercial Team & Channel Sales Team to develop annual marketing calendars & plans for online & offline business growth.
Lead Creativity direction
Propose local digital marketing strategies based on Brand business plan.
Analyze & improve the digital performance, online media budget and expected brand ranking, monitoring communications, marketing campaigns.
Monitor and update Marketing activities promoting Brand's competitive products.
Manage product portfolio.
Monitor, analyze and evaluate domestic market trends, consumer behavior and competitor activity to identify market opportunities for the product.
Support in other Brand activities
2. Sales Target (20%)
Implement online & offline marketing activities to strengthen Brand awareness and bring traffic to counters and monitoring sales performance.
Build concepts based on marketing strategies and brand DNA and inspire internal customers to get buy in and inputs.
3. Ensuring profits (10%)
Optimize online marketing expense by combined dealings with publishers and media booking agencies
Manage digital marketing activities within approved budget.
Review ROI marketing activities and propose any adjustment/ investment.
4. Customers and other external relationships (20%)
Develop and maintain collaborative relationships with KOL, agencies and other partners to get support when needed.
Monitor, analyze and evaluate product performance and customer feedback to generate new campaign ideas to meet customer needs.
5. Human Resources Development (10%)
Manage direct reports for their performance to ensure team is performing on track (Ex: aligned with functional objectives, and up to expected level) as well as their professional career development.
Coordinate with HRBP in people related matters (e.g. staffing, performance management, talent development, ...)
6. Others (10%)
To take other assignments as assigned by Line Manager & Brand Head