Planning
• Develop a strategic IMC plan to build & promote Brand marketing aspect & manage brand marketing activities on all channels.
• Work closely with the Ecommerce Commercial Team & Channel Sales Team to develop annual marketing calendars & plans for online & offline business growth.
• Lead Creativity direction
• Propose local
digital marketing strategies based on Brand business plan.
• Analyze & improve the digital performance, online media budget and expected brand ranking, monitoring communications, marketing campaigns.
• Monitor and update Marketing activities promoting Brand's competitive products.
• Manage product portfolio.
• Monitor, analyze and evaluate domestic market trends, consumer behavior and competitor activity to identify market opportunities for the product.
• Support in other Brand activities
Sales target
• Implement online & offline marketing activities to strengthen Brand awareness and bring traffic to counters, and monitoring sales performance.
• Build concepts based on digital marketing strategies and brand DNA and inspire internal customers to get buy in and inputs.
Ensuring profits
• Optimize online marketing expense by combined dealings with publishers and media booking agencies
• Manage digital marketing activities within approved budget.
• Review ROI marketing activities and propose any adjustment/ investment.
Customers and other external relationships
• Develop and maintain collaborative relationships with KOL, agencies and other partners to get support when needed.
• Monitor, analyze and evaluate product performance and customer feedback to generate new campaign ideas to meet customer needs.
Human Resources Development
• Manage direct reports for their performance to ensure team is performing on track (e.g aligned with functional objectives, and up to expected level) as well as their professional career development.
• Coordinate with HRBP in people related matters (e.g. staffing, performance management, talent development,...)
Others
• To take other assignments as assigned by Line Manager