Product Manager (Medical Devices)

DKSH Vietnam is looking for 2 Product Managers: 1 for IVD Segment; 1 for Ophthalmology segment



• Develops overall marketing objectives and strategies for assigned products. Follow the strategy from clients with some adjustment for local market.

• Develops and executes promotional tactics for assigned products: incorporates these tactics in an annual product and marketing plan.

• Establishes unit and USD sales forecasts and budgets for assigned products (Sales in and Sales out to market) and has prime responsibility to obtain the predicted profitability of his / her products.

• Monitor, update the projects pipeline on monthly basis with sales team for prompt support and reporting to clients.

• Provide to sales team with product configuration for tendering

• Do calculation, analysis for PnL of rental project - replacement, propose to BLM for making decision: go or no go and feedback to sales force team for further execution.

• Manage the forecast, importation with clients to ensure the implementation of projects (cash deal equipment for reagent rental project) are on time.

• Coordinates with RA to ensure the importation licenses are in place.

• Ensures proper coordination of all service units, such as sales, marketing, clinical investigation, RA, Support Admin, etc., in implementing the new installation or tendering.

• Build up good relationship with customers to support for his/her assigned products.

• Implement product training to sales team, PGM, workshop, hand-on for users or marketing activities to drive the reagent/kit consumption.

• Allocates monitors and controls promotion expenditures for his/ her assigned products.

• Initiates and develops all product promotion material. Reviews and approves material. Reviews and approves material in its various stages of production.

• Approves all trade promotional materials.

• Maintains a complete and continuing record of his/ her markets, product lines and competitive activity.

Items:

o Sales history

o Current trend

o Product price comparison

o Competition file - promotional methods, mix

o Usage of medical professional; target users

o Trade / consumer promotions of product (where applicable)

• Initiates, monitors and handles correspondence concerning assigned products

• Prepares and presents promotional plans of assigned products to management groups - marketing management, field operation management, etc.

• Monitors and analyzes use of promotional materials in the field by working with Medical Representatives/ Sales Representatives/ Product Specialists. Responsible for communicating results to management and implementing the necessary adjustments in promotions.

• Issues marketing documents; preliminary marketing plan, marketing decisions, products plans, long range plans, and product plans for action.

• Evaluates potential new products, new promotions, and new ideas and makes appropriate recommendation to central management. Coordinate with Business Development team to explore and acquire new clients.

• Compiles, indexes, and records all promising, new ideas fore review, evaluation and possible future use.

• Recommends additions or deletions of sizes, presentations, extensions and products as sales and profit levels require.

• Keeps abreast of marketing, economic and regulatory affairs issued which might affect products.

• Recommends product and packaging improvements when appropriate.

• Coordinates and communicates with his / her counterpart International Product Manager.

• Prepares the following reports: monthly report with the following information:

- Actual performance of assigned products in units and USD sales

- Competitive activities, promotion, deals, gimmicks, sales campaign, symposiums market

- Objective pertinent information relating to assigned products

• Performs all other activities assigned by the Report-line Manager relating to marketing of his/ her assigned products.