Product Manager | Women's Health (12-month Backfill)

JOB SUMMARY
Product Manager is responsible for developing and executing strategic marketing initiatives to maximize sales growth, profitability, and market share of the Women's Health portfolio (Obstetrics & Gynecology products) in Vietnam. The role will work closely with cross-functional teams including Field Forces, Medical Affairs, Regulatory Affairs, Supply Chain, Finance, and Global Marketing to ensure successful brand performance and sustainable business growth.
KEY RESPONSIBILITIES
Brand Strategy & Marketing Management
• Develop and execute annual brand plans aligned with overall business objectives.
• Analyze market trends, customer insights, competitor activities and market opportunities to identify growth drivers.
• Develop product positioning, messaging, promotional campaigns and customer engagement programs.
• Monitor product performance and recommend strategic actions to achieve sales and profitability targets.
• Establish and manage marketing budgets effectively.
New Product Evaluation & Launch Excellence
• Assess market potential and commercial viability of new business opportunities.
• Support portfolio expansion initiatives and new product launch planning.
• Lead pre-launch and launch activities in collaboration with local and global stakeholders.
• Monitor launch performance and implement corrective actions when necessary.
Medical Education & KOL Engagement
• Develop and implement product and therapy-area training programs for internal and external stakeholders.
• Build and maintain strong relationships with Key Opinion Leaders, hospital leaders, healthcare professionals and strategic customers.
• Collaborate with Medical Affairs to organize scientific meetings, symposiums, advisory boards, and educational programs.
Sales Force Effectiveness
• Equip sales teams with effective promotional materials, product knowledge, competitive intelligence, and selling tools.
• Conduct regular field visits to understand customer needs and market dynamics.
• Partner with Sales Leadership to ensure effective execution of marketing strategies.
Cross-functional Collaboration
• Work closely with Medical Affairs, Regulatory Affairs, Supply Chain, Finance, and Commercial Excellence teams to ensure successful implementation of business plans.
• Coordinate demand forecasting, inventory management, and product availability with Supply Chain.
• Support financial planning, budget tracking, and return-on-investment evaluation.
Compliance & Governance
• Ensure all promotional materials and marketing activities comply with Vietnamese regulations, company SOPs, ethical standards, and industry codes of conduct.
• Maintain full compliance with internal approval processes and medical-legal review requirements