Product Manager - Wood Coating

* Key Accountabilities:
Works with Regional Marketing Manager translating segment strategies, market research, and customer requirements to create a detailed regional strategic plan with related key tactical actions
Supports and coordinates marketing and product activities which enable the execution of the regional segment initiatives and plan
* Key Responsibilities:
Analyses market data to support/identify key segment opportunities
Carries out regular product lifecycle analysis and actively supports product complexity reduction initiatives
Researches and analyses customers to fit with segment and regional strategies
Works with the sales teams tracking projects and customers through CRM
Analyses, researches and maintains data about local competitors, in conjunction with sales to better understand our competitive advantage
Works with the Regional Market Manager translating segment strategies, market research and customer requirements to create a detailed regional strategic Segment with related key tactical actions
Maintains technical product knowledge and sales techniques and trends. Prepares summaries of regionally important trends for management use
Liaises with the sales team to develop, in coordination with BU Marketing Communications team, relevant marketing campaigns which support the execution of the regional Market Segment tactical plan
Supports and leads, in coordination with R&D, short-term product improvement (LWR) process.
Identifies key sales activity for the region and participates in key trade shows and customer events. Creates presentations and scripts and co-ordinates the correct personnel
With the support of the BU Communications team, develops and executes communication plan for the region
Facilitates the creation and execution of marketing promotion plans for new product launches (non-PR related aspects) including sales tools, ensuring they comply with brand guidelines
Works closely with BU Communications team on story creation and contributes to the annual media plan for specific industry publications
Support Commercial Excellence projects in the region
Management of all local language versions of relevant marketing collateral including content on digital tools
Management of content and analysis of activity for regional digital tools
Be familiar with all applicable corporate and site policies/procedures with regard to personal conduct, HSE standards and always in compliance with all applicable regulations