Product Manager

Trade Marketing
• Assist Brand Manager in the initiating, development, coordination, and monitoring of assigned marketing activities
• Contribute to the development and submission of the annual plan of promotional activities by brand, customer, period in cooperation with the operation department and one the basis of analyses, marketing evaluations, analyses of historical trends
• Contribute to the implementation of the marketing plan, performing the relevant checks and recommending corrective actions
• Propose visual merchandising activities and maintain best appearances for the counter, distributor's and agent' counters; including but not limited to counter decoration concepts, visual renewing and updating, amongst others
• Prepare and present assigned product/brand business reviews and forecasts to support the ordering
• Maximize branding, push sales through promotion marketing activities with ensuring customer growth
• Monitor promotion execution in counters, key performance indicators and report to all concerned
• Assure budget allocated for marketing expense categories, contributing to profitability goals for assigned markets
• Co-monitor agencies for product event, activations, promotion-related co-brand activities, or sales events (Private sales, training for partners, etc.....)
PR & Digital Management
• Development and implementation of PR, Digital Calendar and Plan in alignment with Global Communications guidelines and Brand Strategy. Monitor KPI and results
• Work with Brand Manager and Global/Regional Marketing to build local digital platforms (Facebook, websites, etc.), leveraging brand existing assets (Instagram, YouTube) to adapt for the market while maintaining the brand guidelines and global alignment across channels
• Work and manage a local PR and Digital Agency to develop, localize the platforms, and build social media strategy, content and activities to make sure all the brand guidelines are adhered to. Map out the matrix, analytics and KPI
• Monitor competitors' PR/Digital activities, growth and market trends on a monthly basis and have an action plan and proposal according to the market movement
• Where it is required by Global/Regional, work with PR and Digital agencies on PR/Digital studies/consumers or user insights/competitors' watch and reports
• Build and maintain great relationships with KOLs and Influencer Program (beauty editors, bloggers, media, industry freelance artists, stylists, designers, tastemakers, photographers, creative directors, celebrates, etc.)
• Manage product seeding, product information, press release following the brand calendar to maximize brand exposure and awareness
• Consolidate press/online clippings and monthly reports
Events
• Work with Retail & Education Manager and Counter Chiefs in planning, preparing and implementing Retail Events, counter activities and the training required for the artists participating in the relevant activities
• Work closely with Brand Manager and Retail & Education Manager in preparing for Event activities if any
• Consolidate and report event results
Customers and other external relationships
• Develop and maintain collaborative relationships with press, KOL, agencies, editors, and other partners to get support when needed
• Establish new relationships with potential corporate partners
• Monitor, analyze and evaluate product performance and customer feedback to generate new campaign ideas to meet customer needs