Product Manager

Mô tả Công việc
We are seeking for Product Managers in charge Primary care products.
This role will lead and manage marketing activities and sales performance to achieve/exceed the brand's objectives (target, P&L) nationwide quarterly, yearly through strategic planning, operation and execution, communication internal and external stakeholders, training development team with positive attitude and behavior.
1. Marketing & Sales:
1.1. Strategic Planning:

• Understanding market environment, customers, consumers competitors, through field visit, research, market intelligence, analysis tools to develop Brand Plan, Financial plan, SFE plan in short term and medium term.
• Ensuring the brand objectives to achieve within the approved A&P resources by monitoring and analyzing it on monthly basis in coordination with finance and controlling.
• Partnership development and build professional relationship with key stakeholders (internal and external)

1.2. Operation and execution:

• Managing the brand: propose and develop Unique Selling Point and Brand Positioning, Brand communications, Marketing and Sales tools quarterly.
• Implementation & Tactics: Prepare marketing Mix and Implementation Plan including BTL/ATL activities...
• Forecasting: market base forecasting, manage stock issues.
• Prepare and allocate target, incentive scheme [protected info] with brand objective, Commercial Solution Sales contest and manage payment on time
• Managing Information gaps: Market research, assessing competitive activity
• Closely cooperate with Multiline team to increase availability and coverage in Pharmacy Channel.
• Develop and manage trade marketing network, sub-distributors, other partnerships in marketing and distribution Nationwide
• Conduct market research (if requires) to enhance customer insights, recall message and brand healthy in market.

1.3. QBR development:

• Quarterly review: Define key issues and opportunities with valid assumptions, impact, actions, timeline.
• Measure results, Evaluate, Propose & carry out corrective action.
• Attend training/meeting/QBR meeting and events based on approved plan to make sure brand strategy and objectives are meet/exceed expectation.

2. Internal and external Communication:

• Cooperate with internal and external stakeholders to make sure that the planning and execution on target, on process, on time
• Ensure field force understand the communication strategy and the action plan by providing them regular POA (Plan of Action) in a simplified / easy to understand version
• Field works and field visit for brand execution, KOL development, Key decision makers in hospitals/Insurance/SOH, dual visit with Sales for coaching, market [protected info] actions.
• Team management: recruitment, retention, motivation team and make sure staffs understand and execution daily activities with company policy, compliance, code of conduct.
• Conduct Team meeting weekly, monthly, quarterly and submit reports on time with high quality.
• Manage staffs' payment on time and effectively based on market needs and brand objectives.
• Promotional: develop brochures, gimmicks, materials, MIMS materials align with brand strategy, approved budget and allocate quarterly to team.
• Cooperate with Hospital and Pharmacy Multiline team to drive tender, retailers, wholesalers support for business.
• Close relationship with key contacts in principal to make sure both sides keep updating the expectation and alignment.
• Contribute to Commercial Solutions on SOP, process, team building, share best [protected info] attend all required training/meeting locally and PRN.

3. Training and development:

• Cooperate with training, SFE, medical to organize quarterly refresh training about product knowledge, disease knowledge, SOP, CRM, Data base, update call Center (if any)
• Involve and attend recruitment, retention, motivation, development process for team and Commercial Solutions team.
• Involve New Product Development process and lead new product launch based on management approval.

4. Working Attitude:

• Self motivation and strengthen team spirit with good attitude and behaviors.
• Willing to accept related organization changes if any (new brands, tasks, responsibilities...)
• Closely cooperate with cross-functional (hospital team, business support, IC, HR, [protected info] handle the business matter and explore business opportunities
• Ready to support Line Managers/Head department on ad-hoc requirements (if any)

Yêu Cầu Công Việc

• University graduated related to pharmaceutical, marketing, or commercial are advantages. MBA profile is a plus.
• At least 3 - 5 years of experience in management position OTC (ATL/BTL), Pharma market knowhow
• Experienced in sales marketing management & brand management
• Good at presentation, time management and leadership skills
• Fluency in English (4 skills)
• Ability to work under high pressures and multi-tasks