Product Manager

The Product Manager is a key member of ADAMA Vietnam Management Team and part of ADAMA's Global Marketing Community. This important role will be responsible to design and deliver ADAMA's marketing vision & strategy for the Vietnam market. Effectively marketing the current portfolio and new solutions, the role will also be responsible for conveying the corporate and product branding throughout the target channel and with relevant stakeholders.
The Product Manager will be responsible for driving the definition, development and management of highly innovative and effective product marketing programs, consistent with the vision, business strategy, brand and purpose of the organization.
Experience and a proven track record in agricultural product marketing including competitive analysis, market sizing, segmentation, market needs analysis, product positioning and tactical marketing are important. The ability to take global, regional and local strategic marketing frameworks and translate them into strong demand generation programs is also a key ability.
This individual will direct all of the Company's marketing activities including advertising and public relations, marketing communications, product and customer marketing, market research, competitive analysis, segment analysis and marketing communications. We expect this person to set marketing goals and metrics, measure their results and adjust their plans as necessary to attain their goals in conjunction with sales and profitability goals.
***Key Result Areas:
- Continue to implement, enhance & communicate innovative marketing concepts and frameworks within local, regional and group company stakeholders.
- Define, direct and execute tactical marketing plans for each product, brand and market ensuring tactical plans reflect Company strategic objectives.
- Represent the Company, its products and services to outside organizations, trade associations, prospective customers and others.
- Define and create all product-centric content for marketing collateral, white papers, sales tools, presentations, website, trade shows, events, public relations, marketing budget and direct marketing campaigns.
- Lead and direct all Company branding, messaging and market positioning.
- Create, plan and execute demand generation activities to support Sales goals.
- Co-develop and Implement Go-To-Market Approach Strategy, CRM and other tools with management team