Product Marketing Engineering

• Responsible for communicating with stakeholders including customers, business managers, and the R&D team to make sure the product line-up and features are aligned with business objectives and identify areas for improvement.
• Create a product roadmap which is a visual summary to outline the direction for the product offering in 1-3 years
• Work closely with R & D during the development time of the product.
• Get feedback from Dealer, salesman about the market, the customer concerns points, hearing about new and existing products... for continuous improvement.
• Conduct market surveys to understand and anticipate the customer's needs and collect information and analysis.
• Write product requests including required request's background, specification, estimate the sale quantity of model in next 1-3 years and any regulations related.
• Study competitors: new product, specification comparison, price ...
• Market data analysis (GFK report, import data...) and market presentation report
• Conduct the Testing products if needed
• Involve in product launch and follow up product of sale after launch
• Internal New Product training for related departments
• Collaboration with other departments such as Sale, Technical support, Service...
• Contact point with R&D at Vietnam, Thailand and Malaysia about commercial products.
• Support other things related to Residential products