Product Marketing Executive - 3Rd Parties Contract

1/ Product Marketing - TV Category
• Understand Market Trend and customer behavior.
• Product Introduction, gathering Product feedback from market and customer
• Product Sample management. (Transportation, Inventory control)
2/ BTL Management
• Improve promoters and shop front displays for TV sales expansion
• POSM (Point of Sales Material) management for Shopfront
• Create training asset for Promoters to enhance their knowledge about TV
• Conduct Promoters' Survey to understand what happens at market (Ad hoc)
3/ Online sales Improve
• Monitor and analyze online websites to increase TV online sales.
• Check online website of SONY and others (ex. DMX/Shopee/Lazada etc.) to know what competitors do promotion and consider how SONY improves action.
• Make an idea to make SONY web page more attractive than competitors."
4/ Content & Service Management
• Support for internal process about contents service for bundling with TV sales.
5/ Administration for Promotion
• Responsible for completing getting licenses for each promotion.
• Working with procurement team and external vendors to settle promotion schemes.
6/ Other tasks as required by the line manager