Product Marketing Executive (Consumer Product/ Home Appliance Manufacturer))

KEY DUTIES:
• Work under the guidance of product management leadership to proactively manage the portfolio assigned and develop a sustainable and aggressive business plan that will help to drive our business to record growth and sales contribution
• Conduct market and user-based research to understand the strategic, tactical and new product development needs
• Implement and monitor strategies including product positioning, forecasting, channel development, product updates and/or obsolescence
• Work with Brand marketing and the commercial teams across Asia to ensure we are correctly launching and communicating the benefits our products deliver to the end users
• Establish close working relations with global product and engineering teams to ensure the needs of Asia are met and delivered
• Develop launch kits that deliver a strong message on how we win to our internal and external customers
• Manage various reports including New Product Launch effectiveness, margin and mix analysis with the Finance team and report back to management with results and recommendations.
• Work with Asia markets and distributor partners on potential new product opportunities for new products
• Collaborate with our Training team to ensure they have up to date product information that will allow them to deliver world class training that our products require and deserve
• Participate in key customer presentations, line reviews, trade shows and other industry events as needed
• Perform such works in other ad hoc projects as assigned by the Company