Product Marketing Executive - Game Category

JOB DESCRIPTION
1. PRODUCT & COMMERCIAL PLANNING
• Be in charge of planning & execution for new product launches following regional guidelines, including building launching milestones, product positioning, distribution, communication at both ATL, BTL, etc.
• Initiate, plan and execute commercial activities to achieve monthly, quarterly, and full year business targets
2. DEMAND ACTIVATION
• Understand target customer segments for Game to know where and how to approach, convert and win them
• Build & maintain good relationships with Game Communities
• Initiate plans/activities to penetrate and build TOM for PlayStation in gaming communities, esp. at gamers' early phase
3. CHANNEL ENHANCEMENT & EXPANSION
• Strengthen current channels to ensure sustainable growth for Game business
• Explore opportunities to expand to new channels such as other IT channels, AV, online, etc. to grow not only hardware but also software and accessories
• Build one Sony by exploring opportunities to collaborate with other Sony categories such as Bravia, Home Theater, etc. to penetrate new target customers, create demand and grow sales
4. OPERATION & KPIS MANAGEMENT
• PSI management
• Manage P&L, CI, A&P forecast accuracy
• Other operational tasks/KPIs if applicable
5. OTHER TASKS AS REQUIRED BY THE LINE MANAGER