Product Marketing Manager

1. Plan and lead product branding campaigns, including short to mid-term strategy. Participate in the launch
of new products which involve several different departments.
2. Manage and lead agency/vendor for product branding purposes, including but not limit to creative
agency, digital agency, web developer, video grapher, activation agency.
3. Track, measure and make improvements of marketing strategy & tactics.
4. Establish and strongly connect with product department for product launching, insight, headquarter
demand, local request, and other information.
5. Manage the creative process and production, deployment control of Point-Of-Sale materials, in
coordination with related departments. Receive and evaluate feedbacks, and continuously improve the
quality and satisfaction of stakeholders.
6. Seek, update and closely work with Marketing Head for innovative idea. Provide insight and analysis of
new marketing platforms and emerging marketing channels.
7. Manage brand resources and processes to enable consistent brand delivery, i.e., message frameworks,
visual assets, key terminology, accurate data and highlights.