Product Marketing Manager

JOB PROFILE SUMMARY:
1. Contribute to expanding the product's market coverage by setting up a product line-up operation plan.
2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.
3. Contribute to maximize market share for business.
JOB DESCRIPTION:
1. [Product Portfolio management]:
- Perform the development and management of the line-up portfolio plan and efficiency improvement efforts and market issue response.
- Demand planning management.
2. [Launch management]:
- Perform the product/service launch timeline setting by analyzing the new model's target quantity and its profit and loss, and by working with the marketing department.
- Go-to-market planning & lead local launch plan.
3. [Pricing operation]:
- Participate in devising the pricing operation strategy of each segment and model.
- Price setting & operation.
4. [Market/Business Intelligent]:
- Monitor & Analyze market trend/market share.
- Generate report with insights & action plan.
5. [Discontinuation management]:
- Devise the plans to minimize the leftover materials when a product is to be discontinued by setting appropriate discontinuation timeline and plans to utilize the leftover materials.