Product Marketing Manager

Position Summary
• Contribute to expanding the product's market coverage with product line-up strategy.
• Contribute to maximize sales and profit by managing product lifecycle, developing pricing and promotion strategy to meet the target sales for the product.
Details Role and Responsibilities
• [Portfolio management] Oversee the development and management of the line-up portfolio plan and efficiency improvement efforts and market issue response. Analyze market trends & competition landscape in the target market and develop a line up strategy that can maximize the company's sales, market share and profit throughout product life cycle..
• [Product Life Cycle management] Manage product launch including Go-To-Market Strategy and local launching plan with other stakeholders (Marcom, Retail Marketing, Channel Development, Sales and Services) to meet company-level, category-level target.
Conduct the sustain, transition plan including End-of-life operations to successor models.
• [Pricing and commercial operations] Define the pricing operation strategy and the nationwide commercial program portfolio.
• [Sales, Profit and Loss (PnL) management] Monitor Sales (Sell-In, Sell-Out) forecast, TIM and Inventory management for assigned products by working closely with Headquarters and regional Product Marketing Team, SCM and Finance to ensure sales and profit for category, under the guideline and direction from Global and Regional management.
• [Initiatives Owners] Identify differentiated value proposition and develop new concepts/ initiatives that can strengthen the product's competitiveness and winning consumer offerings.