Product Marketing (Non-Manager Level)

Product Marketing (specialized in SDA products including rice cooker, vacuum cleaner, stick and robot vacuum cleaner, wet & mop stick, air purifier, water heater, standing fan, water pump...)
Job Description
1. Responsible for the execution of product category marketing activities in Vietnam market.
2. Customer and Market Insights: Analyze the market, the competition, and trends on enterprise level across segment technologies to ensure the portfolio is leading the market's needs and expectations.
3. Work with various teams (Marketing, Retail, Sales, Channels..) to implement marketing activities.
4. Work with HQ/Local Factory to obtain information about new products, create training material.
5. Execution product training for both internal and external parties.
6. Promotional spending forecasting and implementation.
7. Channel Management:
- Together with Sales & PM to set clear channel strategy approach for NPD.
- Manage & tracking trading term of all Channel (MT, GT and B2B)
- Customer audit & rebate
8. Implement events and promotions with qualitative executions to maximize commercial returns.
9. Planning and coordination with Branding team for ATL activities, Branding events,...
10. Ownership display stands / display guideline / POSM management.
11. Design and execution motivation schemes for Promoters / floor salesman to enhance sell out performance as well as maximize product advantages at stores.
12. Other tasks that assigned by Head of Department.