Product Marketing Senior Executive

Panasonic Sales Vietnam is currently looking for a Product Marketing Senior Executive to be in charge of the online and offline marketing activities for Alkaline and RO products with the below responsibilities:
• Work with sales, marcom and related departments to achieve monthly sales target of Alkaline & RO categories.
• Lead members in team to develop advertising & promotion plan, creative briefs and guide creative direction to meet. objectives for all advertising, promotion and public-¬facing communications, including print, digital, and video assets.
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Collaborate with Marcom| Digital Team to manage marketing metrics, take prompt actions to achieve KPI.