Product Marketing Specialist

As a Product marketing specialist (PMS) for SaaS products, you will focus on promoting and positioning products effectively in the market, driving customer adoption and revenue growth. A senior PMS play a pivotal role in translating product features into customer benefits, enabling businesses to address customer pain points and differentiate from competitors. You will oversee future product launches and develop efficient product marketing strategies to increase exposure and build loyal audiences for our product lines and our brand in general.
- Perform in-depth market research to understand our target audience's wants, needs, pain points, and possible buying objections.
- Specify product's value proposition, messaging and positioning.
- Document and map out the customer journey of our potential buyers and adjust our marketing strategies based on your projections.
- Plan and participate in activities related to releases of new products in collaboration with relevant teams.
- Ensure that all of our product-relevant marketing activities are adhere to the brand messaging and positioning guidelines and resonate with our target audience.
- Collect customer testimonials and references and create and edit case studies for our website and other promotional materials.
- Coordinate and assist with social media marketing campaigns that increase product awareness and boost sales.
- Update product information on the company's website and ensure all marketing collateral features the correct, most recent product information.
- Leverage marketing and sales tools (Google Analytics, Google Trends, HubSpot, Salesforce...) to gather relevant information on buyers, the market, and ever-changing digital trends.