The Product Marketing Supervisor will be responsible for driving product innovation and brand growth through the development of new products, packaging concepts, and compelling brand experiences. This role combines strategic thinking with creativity, leading projects from concept creation to market launch while ensuring strong consumer appeal and commercial success.
Key Responsibilities
1. New Product Development (NPD)
• Lead the end-to-end product development process, from market research and consumer insights to product launch.
• Identify market trends, emerging consumer needs, and white-space opportunities.
• Develop new product concepts, product positioning, and go-to-market strategies.
• Coordinate cross-functionally with Procurement, Sales, and Category teams to manage the end-to-end product launch process and ensure on-time delivery.
2. Packaging Development & Innovation
• Lead packaging design projects, ensuring packaging is attractive, functional, and aligned with brand identity.
• Develop creative packaging concepts that enhance shelf visibility and consumer experience.
• Lead the development and execution of packaging projects by partnering with internal
designers, creative agencies, and suppliers on packaging design, material sourcing, and production processes.
• Ensure all packaging complies with regulatory requirements and technical specifications.
3. Brand Building & Creative Development
• Develop and maintain brand positioning, architecture, and key messages.
• Build compelling brand stories and communication platforms.
• Lead the development of creative assets, including:
○ Key visuals
○ Product photography
○ POSM
○ Launch campaigns
○ Packaging communication
• Work with agencies and internal teams to ensure consistent brand identity across all touchpoints.
• Ensure all product communication aligns with the company's strategic direction.
4. Consumer & Market Insights
• Conduct market research and competitor analysis.
• Monitor consumer trends and translate insights into actionable product opportunities.
• Analyze category performance and recommend innovation pipelines.
• Identify new growth opportunities and potential product categories.
5. Project Management
• Manage product launch timelines and cross-functional coordination.
• Control project budgets and ensure efficient use of resources.
• Prepare business cases and product launch presentations for management.
• Ensure all projects are delivered on time and meet business objectives.