Role Overview
The Social Content Specialist is responsible for developing and executing Pizza Hut Vietnam's social media and content strategy across key digital platforms.
This role owns the end-to-end content process, from translating brand and campaign strategies into platform-relevant content directions to creative development, publishing, community engagement, and performance optimization.
The position is responsible for ensuring all content follows brand guidelines, maintains a consistent brand voice, and is delivered according to agreed timelines and quality standards.
The role works closely with Brand, Digital, Media, Design, Commercial, agencies, and other cross-functional teams, while also supervising and developing one Social Content Intern.
Key Responsibilities
1. Social Media Strategy & Planning
- Develop and manage monthly and quarterly social content strategies and calendars across Facebook, TikTok, Instagram, YouTube, and other relevant platforms.
- Identify cultural trends, consumer conversations, emerging platforms, and content formats that create relevant opportunities for the brand.
- Define platform-specific content roles, audience approaches, and communication priorities aligned with business and campaign objectives.
2. Content Development & Performance
- Lead the end-to-end content development process, including ideation, briefing, copywriting, visual direction, production, publishing, and quality control.
- Develop engaging social-first formats across static content, short-form video, real-time content, branded entertainment, and always-on communication.
- Monitor content performance, conduct creative testing, and translate data into actionable recommendations to improve reach, engagement, video views, traffic, and audience growth.
3. Campaign, Product & Production Execution
- Develop social content plans for brand campaigns, product launches, promotions, partnerships, and key commercial occasions.
- Work closely with Brand and Commercial teams to balance brand storytelling with product and promotional communication.
- Support and coordinate content production activities, including food photography, video shoots, KOL/KOC content, event coverage, and campaign assets.
4. Community Management & Social Listening
- Oversee daily community management and ensure timely, appropriate, and brand-aligned responses across social platforms.
- Monitor consumer feedback, brand sentiment, competitor activity, cultural conversations, and potential reputation issues.
- Coordinate with Customer Experience, Operations, and relevant teams to resolve issues and turn community insights into content opportunities.
5. Agency & Stakeholder Management
- Manage day-to-day coordination with social, creative, production, PR, media, and influencer agencies.
- Provide clear briefs, constructive feedback, and quality control throughout the development and execution process.
- Coordinate internal stakeholders and external partners to ensure delivery against agreed scope, quality, timelines, and budgets.
Key Requirements
- Bachelor's degree in Marketing, Communications, Advertising, Journalism, or a related field.
- 3-5 years of experience in Social Media, Content Marketing, Creative Content, or a similar position.
- Experience working at a leading creative, social, or digital agency is strongly preferred.
- Strong understanding of Facebook, TikTok, Instagram, YouTube, and emerging social media platforms.
- Strong copywriting, storytelling, creative briefing, and content planning capabilities.
- Proven experience developing social-first content and managing content production from concept to execution.
- Ability to analyze social media performance and translate findings into practical content recommendations.
- Experience coordinating agencies, production partners, KOLs, and KOCs.
- Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
- Proactive, trend-sensitive, detail-oriented, and comfortable working in a fast-paced environment.
- Experience in F&B, QSR, FMCG, or other consumer-facing industries is an advantage.
Preferred Profile
- Demonstrates a strong understanding of Vietnamese youth culture, digital behavior, and social media trends.
- Combines strong creative instinct with a commercial and performance-focused mindset.
- Comfortable working independently while collaborating across multiple teams and stakeholders.
- Previous experience guiding interns is an advantage.
