MAIN RESPONSIBILITIES
The role is responsible for the execution and delivery of the channel Analytics strategy (specifically Digital Analytics) and will contribute to the strategic direction of the Enterprise Digital Strategy, namely the Web Experience Management, Marketing Cloud and Analytics Cloud solutions
Adobe Analytics
Adobe Target
Adobe Audience Manager
Adobe Experience Manager
Adobe Launch
Tealium CDP
Ensighten TMS
ContentSquare
Support the ongoing rollout of enterprise digital measurement by working with projects and stakeholders to identify business, technical, analytical and reporting requirements.
Gather and document business, technical and reporting requirements that drive the metrics architecture for enterprise implementations
Embed and sustain an insight/data-driven approach to optimizing the business.
Develop, maintain and deploy technology to execute Digital analytics strategies.
Collaborate with technical development/ technology teams for the implementation of big data capture techniques
Validate and debug implementation escalations/defects and follow up until issues are resolved.
Support the Product Manager to define the digital analytics roadmap for NAB
Help the Product Manager ensure other domain requirements are captured in the digital analytics roadmap
Participate in Agile ceremonies such as Stand Ups, Backlog Refinement and Showcases
Accountable for helping establish the optimal squad/delivery structure
Accountable for the ultimate success of your squad's outcomes (managing Rally and Clarity inputs)
Elaboration of features and stories, defining acceptance criteria and definition of done
Effective day to day decisions to enable the squad to progress the work
Work collaboratively with relevant Scrum Master and the squad to deliver the backlog, and attend all relevant agile ceremonies
Communication and engagement with stakeholders outside of the squad, protecting squad members to enable focus on their work and avoid context-switching
Conduct problem resolution, create product collateral and monitors results and feedback
Manage product risk through early detection of product and disclosure flaws, monitoring products using metrics that demonstrate consumer outcomes (including GRACE events and customer complaints), and meeting the Products@NAB framework.
Engagement with stakeholders to understand demand, all while keeping the voice of the customer and colleague front-of-mind
JOB REQUIREMENTS
An in-depth understanding of relevant financial products from either a business or technology perspective
Extensive experience in requirement elicitation, gathering, documentation and management
Strong analytical skills, including the ability to interpret complex business needs and translate them into requirements and data specifications for technical solutions.
Demonstrated experience in workshop facilitation and requirements elicitation techniques.
Ability to converse with technical and non-technical people at all levels of the organization.
Strong practical knowledge and experience in digital analytics implementations across web and app technologies.
Experience in digital analytics, DMP & CDPs, particularly with tools like Adobe Analytics, Adobe Launch, Adobe Audience Manager, and Adobe AdCloud and Tealium CDP.
Strong project management skills with a proven track record in managing large-scale migration projects.
Excellent communication and collaboration skills to work effectively with diverse teams.
Extensive experience working with agile ways of working and familiarity with human centred design techniques
Ability to create and convey a vision to key stakeholders and teams, developing it into a shared backlog of key features, user stories and goals in line with Domain cadence
Comfortable playing a leadership role, including leading workshops through the discovery, development and operational usage stages of development
Ability to innovate, adapt and grasp new skills and content
Proven analytical skills and evidence based decision making
Project delivery and knowledge of the software development cycle
Ability to engage various stakeholders across multiple teams and deliver on time, to budget.
It's more than just a career at NAB!
We believe in people with people and dreams, and we want you to achieve your aspirations. More than just a career, NAB Vietnam offers you a flexibility to balance your work - life, the opportunity to grow as professionals, people and a complete set of well-being offerings. If you have an appetite to learn, grow and elevate others around you, this is the place for you.
IT'S MORE THAN MONEY
We naturally also provide a very competitive remuneration package but a career with us is about a lot more than money. We believe in people with ideas and dreams, and we want you to achieve your aspirations. We will work together to deliver exceptional products and outcomes that push the limits of our own aspirations.
Our passion for creating value and exceeding our customers' expectations means we are constantly striving to redefine our standards of excellence. You will have our backing to develop and our encouragement to explore, realize and reach your full potential.
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