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Product Area Ownership: Own a significant product area or domain end-to-end. Partner with the Product Manager and stakeholders to translate product vision, strategy, and business objectives into a well-defined, prioritized roadmap and backlog that reflects customer needs and measurable business value.
Strategic Contribution: Go beyond execution to shape strategy - bring data-driven proposals, identify new opportunities, define product outcomes and success metrics (OKRs/KPIs), and influence the direction of your area and adjacent products.
Voice of the Customer: Develop deep, evidence-based understanding of customer needs, pain points, and opportunities through research, data analysis, and direct interaction. Champion the customer perspective and frame problems clearly for the team.
Backlog Mastery: Own and actively manage a complex backlog - continuously refining user stories, defining clear acceptance criteria, and keeping the backlog transparent, prioritized, and ready for development. Set the quality bar for stories and discovery across the team.
Delivery Leadership: Lead sprint planning, backlog refinement, and sprint reviews. Provide clear context and decisions to the development team so they understand the "why" behind each feature, and proactively unblock delivery.
Stakeholder Management: Work across functions - engineering, design, commercial, operations, and brand stakeholders - to align on priorities, manage trade-offs and expectations, and make timely, well-reasoned decisions that keep delivery flowing.
Value Maximization: Continuously evaluate the potential value of backlog items and prioritize ruthlessly to maximize delivery of impactful features that improve productivity, increase revenue, or reduce cost. Measure impact post-launch and iterate.
Quality Advocacy: Participate in the testing process, review test plans and cases, and ensure delivered features meet acceptance criteria and quality standards.
Design Partnership: Collaborate with
designers to shape and refine wireframes and user flows that are intuitive and user-friendly, and communicate design intent clearly to the development team.
Mentorship: Coach and guide junior Product Owners and
Business Analysts - reviewing their backlogs and stories, sharing best practices, and helping raise the overall standard of product craft within the team.
Documentation: Create and maintain clear, concise product documentation including user stories, acceptance criteria, and process flows.
Startup Agility: Embrace the flexibility of a growth-stage e-commerce environment, readily contributing to other business activities as needed to support our scaling efforts and disrupt the industry.