Product Specialist - Oncology

Position purpose (A brief statement indicating the basic purpose of the position)
1. The Product Specialist has the responsibility:
- To promote Bayer products to healthcare professionals and other relevant target groups to meet/exceed sales targets for assigned product(s) within the allocated territory
- To execute Customer Engagement Excellence - focusing on executing in-clinic promotion leveraging Patient Focused Interactions (PFI) and implement off-clinic promotional activities assigned to specific target Customers and thereby improve Customer relationship
- To adhere to local regulations, industry, and company policies and code of conduct
2. Major tasks and responsibilities of position (max. 8 key topics):
- Achieve sales, volume, growth, market share and listing targets for assigned brands
- Plan, orchestrate and execute HCP engagements, aligned with MCCP by tailored Patient Focused Interactions using right content based on HCP needs & priorities
- Report customer engagement activities in Veeva CRM and take advantage of all available functionality for enhancing customer interaction and experiences
- Monitor and communicate competition activity to Managers (FLSM, Management) to reflect market dynamics and potential counteracts
- Organize / Set-up regular scientific updates (e.g. CME, Scientific meetings) for HCP groups in alignment with defined marketing strategies
- Self-develop on latest medical/clinical knowledge, brand strategy and tactics, competitive landscape and standard platforms in order to challenge the status quo
- Collaborate with and provide feedback to Sales / Marketing on MCCP strategies and tactics and identify potential new sources of business
- Comply with local regulations, industry, and company policies and code of conduct
- Supports organization strategy and growth ambitions by delivering sales and volume growth of assigned brands. Continuously improve quality of Customer Engagement Excellence (CEE) by executing in-clinic promotion leveraging Patient Focused Interactions (PFI) and implement off-clinic promotional activities assigned to specific target Customers. Identifies new opportunities for growth and helps build strong relationships with HCPs while adhering to Bayer compliance guidelines.
Work relations (List the most important work relationships with internal and external partners/Customers)
Internal (day-to-day): First Line Sales Manager (FLSM), Marketing, Training/Learning Manager
Internal (need basis): Commercial Excellence Teams, Medical, Head of Field-force
External (day-to-day): HCPs and other relevant stakeholders