Production Marketing Supervisor

Market Research & Consumer Insights:
Monitor and identify market trend, consumer behavior and insight for in-charged categories.
Research and monitor direct & indirect competitors activities: pricing, promotion, branding & commnunications, distribution.
New Product Development (NPD) & Manage Product Lifecycle:
Develop new product concept/ ideas & improve existing products porfollio.
Co-ordinate closely with R&D, Procurement & Supply Chain to ensure the product launch timeline.
Manage product RSP, price structure & profit margin.
Product Positioning & Go-To-Market strategy:
Identify the Target Audience profile
Define Product Positioning & Unique Selling Proposition - USP
Plan & deploy New product launch to market, including Product POSM, product training material & Sales collateral documents.
Product Communications & Activation:
Collaborate with Brand & Digital MKT for Product Communication plan.
Collaborate with Trade MKT for Product Display & POSM, Promotion & Activations at POS.
Work with & manage agencies (market research, advertising, packaging design...) to ensure project quality & timeline.
Performance Tracking & Reporting:
Tracking sell-in & sell-out data, Distribution coverage & market share of in-charged products.
Data analysis, reporting to Management & strategic recommendation for proper action plans.
Workplace:
256-258 Ly Thuong Kiet, Ward 14, District 10, HCM