redcomms - Creative comms planner

Day-to-day Responsibilities, Tasks, and Duties
- Strategy Development:
o Collaborate with clients and internal teams to understand business
objectives, target audience profiles, and communication goals.
o Conduct research and analysis to identify market trends, competitor
activities, and consumer insights.
o Develop comprehensive communication strategies aligned with client
objectives, ensuring integration across various channels and touchpoints.
- Creative Conceptualization:
o Generate innovative ideas and concepts that resonate with target
audiences and align with client brand identities.
o Translate strategic insights into compelling creative briefs for design,
content, and multimedia teams.
o Foster a culture of creativity and innovation within the agency,
encouraging cross-functional collaboration and brainstorming sessions.
- Campaign Execution:
o Oversee the end-to-end execution of communication campaigns, ensuring
adherence to timelines, budgets, and quality standards.
o Coordinate with internal teams and external vendors to produce content,
design assets, and promotional materials.
o Monitor campaign performance, analyze metrics, and provide
recommendations for optimization and improvement.
- Client Management:
o Act as the primary point of contact for clients, maintaining strong
relationships and providing regular updates on campaign progress.
o Present strategic recommendations, creative concepts, and campaign
results to clients, demonstrating value and ROI.
o Proactively identify opportunities for upselling or expanding services to
existing clients based on their evolving needs.
- Industry Expertise:
o Stay abreast of industry trends, best practices, and emerging technologies
in communication, advertising, and digital marketing.
o Share insights and thought leadership internally and externally through
presentations, articles, and participation in industry event.