Regional Product Manager - Powder Coatings

1. Product Portfolio Management
• Lead the product line management and efforts in defining the strategy for new category/product opportunities. Create business cases and strategies for new products, segments, countries. Develop, communicate, and implements strategic portfolio plans.
• Gather and analyze data, prioritize market trends and direction, analyze and maintain key performance indicators to measure overall health of the product line. Monitors marketplace for competitive moves. Works with cross functional teams to develop internal and external competitive analysis and selling-against guides.
• Develops and executes portfolio plans in line with strategy; to provide clarity and guidance on new product development; introduction; global development or local optimization; as well as rationalization & discontinuation of existing products
• Responsible to manage the life cycle of the product portfolio by bridging the organizations commercial and RD&I teams, ensuring market needs are fully defined and communicated into the product development processes.
• Leads the Stage Gate process; coordinates project development by ensuring alignment of the Stage Gate process with market inputs and business strategy. Provide Stage Gate projects with outward focused inputs. Maintains active product profiles aligned with current market inputs.
2. Product Positioning & Commercialization
• Responsible for launch of new products through coordination with multi-disciplinary teams. Drive product launch planning and provide guidance to the cross-functional product launch team to complete all required preparation and launch activities.
• Coordinates product introduction and market exploitation with the Marketing and Sales organizations to ensure maximum penetration and provides guidance on specific product selection versus customer requirements.
• Guide new product development and/or modifications of a product or product line to achieve the goals set by Sales/Marketing and in line with the budget
• Ensure market potential by working with Marketing to establish pricing targets and market strategies, estimate potential sales, introduce market and distribution/channel issues. Review and maintain pricing programs to maximize profitability.
3. Product related Communication
• Develop & implement high impact / differentiated product positioning and messaging to the internal organization and external customers; message strategy, planning and deliverables
• Ensures creation of high-impact sales tools and customer retention tools such as white papers, newsletters, presentations, product demos
4. Market Insights; Strategy & Innovation
• Develop plans and projects for market-research.
• Utilize and interpret internal/ external market information related to products to understand customer needs and presents conclusions and recommendations for strategy
5. Compliance & HSE
• Be familiar with and ensure compliance with applicable policies and procedures related to personal conduct and HSE standards
• Develops & implements action plans in line with PSRA guidance to ensure that TDS/SDS/labels and NPD/NPI are compliant with legal requirements of destination markets. Manages product master data.