Regional Trade Marketing Manager

The Trade Marketing Manage plays a supporting role in Vietnam to ensure the delivery of top in class trade marketing activities for Edrington's premium portfolio of brands in HCMC/ Hanoi and other key provinces. This role will work closely with the sales and marketing team to attain a high quality of distribution, desired market share and strong brand positioning through the effective management of relationships with the distributor and trade partners in accordance with agreed business and activation plans.
• Devise annual trade engagement plan, outlet segmentation and trade development strategies.
• Penetrate, secure, and optimize the right high quality trade outlet accounts/contracts to solidify TEG brand presence.
• Achieve geographical (e.g., North/South) trade engagement targets across all brands for the Financial Year and support the Vietnam market to achieve its overall ambitions.
• Analyze, manage, and report trade marketing budget spend to ensure spend is optimized with target ROI, high data quality/accuracy and in a timely manner.
• Manage report on day-to-day business engagements with trade customers utilizing Sales Force app, also furnish updates on distribution list and relevant information required.
• Develop strong net working relationships with trade and key account partners to achieve business objectives through proactive participation in key account development, distribution, activations, merchandising and brand visibility.
• Support the Principle and key account partners in building the profile of Edrington brands through trade and consumer activities.
• Develop Joint Business Plan with distributor which include target distribution, channel and customer strategies and trade activations that are in line with business objectives.
• Consolidate market intelligence that include price audits, competitor activities, market analysis and business development opportunities.
• Review and evaluate local Brand Marketing on all trade marketing program and activities for effectiveness and efficiency.
• Liaise with local Brand Marketing team to implement BTL/Trade consumer activations.
• Ad-hoc requirement by Management.