RESPONSIBILITIES
1.
Market
Research & Product Opportunity
Conduct market and consumer research to identify market trends, consumer needs, competitive landscape, and new product opportunities.
Analyze market gaps and consumer insights to support product development and business decisions.
Conduct consumer surveys, interviews, and product testing when required.
Prepare market research reports and provide recommendations on product direction.
2.
Product
Development & Launch
Develop product concepts based on market insights, consumer needs, and business strategy, including product specifications, packaging, pricing, and key differentiation.
Manage the end-to-end product development process, from concept and sample development to commercial launch.
Collaborate with Marketing, Sales, QA/QC, Supply Chain, factories, and OEM partners on formulation, raw materials, costing, quality, and production timelines.
Conduct product trials, consolidate feedback, and coordinate product documentation, packaging information, and relevant regulatory requirements.
3.
Product
Evaluation & Optimization
Monitor product performance after launch based on sales, consumer feedback, and market/competitive trends.
Recommend improvements to formulation, packaging, specifications, pricing, or product positioning to enhance product competitiveness.
Maintain and update product development data, samples, quotations, and supplier/OEM information.
REQUIREMENTS
Bachelor's degree in Marketing, Business Administration, Economics, Food Technology, or related fields.
Minimum 2 years of experience in R&D, Product Development, Market Research, or related roles within FMCG.
Experience in food, beverage, coffee, rice, agricultural products, or related consumer goods is a plus.
Good understanding of market research, consumer insights, product development, OEM manufacturing, packaging, costing, and quality standards.
Strong analytical, project management, problem-solving, and cross-functional collaboration skills.
Proficient in Excel and PowerPoint; good English communication and reading skills.
Proactive, detail-oriented, accountable, and able to work in a fast-paced environment.
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