Position Summary
Maximize sell-outs by working with the dealers on store level.
Strengthen profit-based upselling of premium products by optimizing SKU(Stock Keeping Unit) for each store.
Minimize faulty products and obsolete inventory through store's inventory management.
Role and Responsibilities
Retail Mapping & Segmentation
Provides thorough analysis of all retail stores in the country and identifies strategic and potential stores to achieve maximum return on investment. Cooperate with supervisors to manage daily operation of promoters at all stores.
Distribution and Visibility Strategy
Analyze to determine suitable products to display in stores based on retail mapping and the sales characteristics of each store for distribution and visibility competitiveness.
Channel Strategy
Assists in developing and executing channel sales strategies. Provides critical support in the identification of the go to market strategies and channel partner management.
Manage skillful field forces, budget, activities at both Modern and Traditional channels.
Trade Program and Retail Information & Strategies
Prepare all Market Intelligent reports, related to market price, competitors' activities, promotion, evaluate its' affection to sell-out and propose solution.
Cross-Functional Interaction
Works closely with Product Marketing and Sales to understand drivers of market growth and consumer demand & shopper needs.
Works closely with Retail Operations Team and Process Innovation/MCS/SCM team in tracking and reviewing sales performance.
Works closely with Field Force & Retail Operations on identification of retail opportunities based on retail execution, field force coverage and deployment.
Skills and Qualifications
Education: Bachelor degree or above with major of international trade, Business administration, Marketing.
At least 3 years of
Trade Marketing / Retail Planning Experience
Communication, Presentation & Negotiation Skills
Analytical, Results-Oriented, Team Player
Understanding of competitive trade and industry structures
Knowledge of issues on trade concentration and market dynamic
Fluent English both oral and written, familiar in office soft.
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