Sales & Business Development-Category Management

Team and Role Introduction:
Responsibilities:
-Sub-cat/Business unit management including input and output KPI, especially GMV, Buyers, P&L and YOY growth. Fully responsible for some of main traffic channel of category (for ex: Flash sales, CRM, Feed...)
-Running the analysis to understand the impact of respective category decisions on the sales and profits and refining the strategy
-Develop category strategies based on various data points and market trends, derive action plans, and execute with team members to monitor and improve key performance indicators
-Train and lead Key Account Managers in order to help sellers manage and grow their portfolio
-Strengthen relationship with market leader brands to drive good collaboration and alignment for business growth
-Communicating the direction of campaigns and promotional events on the platform to sellers
-Plan and launch brand campaigns (SBD, Brand Day) with insightful data and market trends; manage categories' GMV coverage during the mega campaign seasons
-Liaising with internal teams to drive strategy which include planning, advertising and merchandising
-Overlook the development of assortments to support the needs of customers to increase revenue
-Liaising with the marketing team to develop customer segmentation targets and build performance plans specific to each target