Sales Executive - Foodservice

* Sales Execution:
• Monitoring on own weekly sales run rate to ensure that it is on track vs assigned target.
• Introduce new products and implement any promotional programmes from the Channel Team.
• Maximising market potential via effective Route to Market (RTM) to achieve targeted distribution in width (geographical expansion) and depth (share of wallet in dairy category).
* Sales Capability:
• Plan weekly work accordingly by route (pre-call), follow the 10 steps sales discipline.
• Learn how to use the sales tool that was provided to enable solution selling and capture customer insights as much as possible for account development.
• Negotiate with customer on the best pricing to drive profitable growth (GM$) for each of the category.
• Continuously make an effort to improve product knowledge through the Chefmenship programme and work closely with Supervisors on personal development.
* Sales Operation:
• Responsible for completion of monthly sales report (market, competitors, potential customers, etc.).
• Gather timely accurate market information and analyse all relevant customer/market data across the various market segments in a Foodservice database.
* Major Challenges:
• Managing pricing volatility of our product vs competitor.
• Understanding & application on product technical knowledge to convince customers who have switched to competitor brands due to dis-satisfaction with our services to become our customers again.