Sales Executive - MICE & Events/wedding

JOB SUMMARY - GENERAL SCOPE AND PURPOSE
- Actively promote and sell Hotel's Event facilities to existing and new customers and partners.
- Help in achieving and surpassing budgeted revenues for Event segment and other Hotel revenue generating areas.
- Assist the SSM, DOE and DOSM in the maximization of hotel market share and exceed budgeted event revenue across designated market segment whilst ensuring maximum customer service levels and client satisfaction.
ORGANIZATIONAL RELATIONSHIPS
- Reports to Director of Events (DOE)/ Director of Sales & Marketing (DOSM).
- Interacts with other department staff, supervisors and managers.
MAIN DUTIES & RESPONSIBILITY
• Sell and promote rooms and function space at every opportunity.
• Entertain potential accounts where necessary.
• Prepare proposals and contract to customers in a efficient and timely manner.
• Establish beneficial relationships with our clients, especially in the Food and Beverage commercial sector to sell Event space and all other revenue generating areas of the Hotel.
• Interact with potential clients and industry trade representatives of competitive hotels.
• Prepare daily and monthly Event Sales Report (business negotiating, business confirmed and business lost; always aware of the reason of losing business in order to improve for further business opportunities).
• Be able to conduct an intensive Hotel site inspection and join any hosted function as directed by the Management.
• Attend to do any other duties as directed by the Management.
• Solicit maximum business from market segments as assigned by SSM/DOE/DOSM/GM when required.
• To identify business potential and upkeep close contact with former and potential clients through personal visits, phone calls and correspondences in view of contract signing with them.
• To analyze statistics and implement strategies to achieve the set goals and objectives in the marketing plan.
• To recommend the solutions and strategies to further improve the sales performance.
• To draw up together with the sales team and concerned departments regarding sales promotion and packages.
• To maintain regular contacts with the clients and report any adverse comments to the management for rectification.
• To acquire extensive product knowledge, its strength, weaknesses, opportunities and threats as against key competitors.
• To visit VIP top accounts and meet VIP guests to establish closer relationship with them.
Administration
• Assist in keeping the Event client database up-to-date with detailed profiles of our accounts.
 Pattern of usage
 Historical growth
 Key contact persons/telephone numbers/addresses/birthday/and preferences
 Competitive hotels used/sales/volume/etc.
Financial and Revenue Responsibilities
• Proactively manage a portfolio of accounts in the assigned geographic/business market with the objective of exceeding the budgeted room revenue.
• Balance expense control with providing WOWs to personalize each client Event.
Guest Service Responsibilities
• To ensure all complaints received are reviewed and investigated with SSM then discussed with DOE and review follow-up action by sales persons.
• To assist in the meeting and greeting of VIP guests as required
• Meet the client to gain feedback and ensure that he/she had a good experience
Commercial Responsibilities
• Participate in the preparation of the hotel's revenue & marketing programs
• Assists in producing, implementing and monitoring action plans to ensure Revenue Plan objective are achieved.
• Analyses current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increase rate.
• Manages the Department's expenses
• Makes pricing decisions