Manage and improve DMS/SFA systems, processes, guidelines, and user adoption to ensure effective usage across the sales team.
Maintain accurate master data for customers, distributors, products, sales representatives, pricing, and promotions, ensuring data consistency across DMS, ERP, and relevant systems.
Develop and optimize sales routes, outlet assignments, and market coverage based on outlet potential, visit frequency, and sales force capacity.
Monitor sales force effectiveness, including outlet coverage, visit compliance, productive call rate, distributor KPIs, and route productivity.
Support promotion setup and monitor promotion execution and compliance; analyze results and recommend improvements.
Develop and maintain sales reports and dashboards to analyze sales performance, inventory, market coverage, route effectiveness, and promotion results.
Coordinate with Sales, Marketing, IT, Operations, Supply Chain, Finance, and external vendors to implement system enhancements and continuous improvement projects.
Train users on DMS/SFA tools, monitor system compliance, and maintain process documentation.
Identify data discrepancies, system issues, and opportunities for automation; provide actionable insights and recommendations to management.
Qualifications
At least 3 years of experience in Sales Analysis, Accounting, Marketing,
Trade Marketing, Sales Operations, or a related field.
Strong hands-on experience with DMS/SFA systems is required.
Strong analytical skills, numerical aptitude, and a results-oriented mindset.
Proficient in Microsoft Excel;
experience with Power BI or other reporting tools is an advantage.
Good organizational, problem-solving, decision-making, and presentation skills.
Strong communication and stakeholder coordination skills.
Able to work independently, learn new technologies quickly, and collaborate effectively across functions.
Good command of written English.