▶ Market information management
Analyzing market trends, consumer preferences, and competitor activities within the GT channel
▶ Sales performance management
Sales Performance Evaluation: Assessing the performance of products within the GT channel, identifying areas of growth, products of growth and recommending strategies for improvement.
Weekly and Monthly Closing Sales Performance
▶ Channel Strategy planning & evaluation
Channel Strategy planning: Basing on market trends and company strategies, proposing appropriate products, programs, and market access activities by year, quarter, and month to achieve sales plans for GT channel.
Building strategy for new product: launching and current products to increase market share
▶ Channel Strategy Following: Cooperating with relevant departments: RSM, Marketing,
trade marketing to ensure execution following strategy and planning
▶ Channel Strategy Evaluation: Analyzing the impact of pricing strategies and promotional activities on sales within the GT channel. Recommending pricing adjustments and promotional tactics based on data insights and market trend. Evaluating strategy effectiveness about sales and cost and suggesting key learning.
Other tasks as directed by superiors
- Bachelor's Degree in Business Administration/Marketing or related major.
- Minimum 3 years of strategy/commercial planning experience in FMCG, especially in trade marketing for GT channel
- Understanding of FMCG industry trends, market dynamics, GT channel and sales strategies.
- Good communication, presentation skills
- Proficiency in analysis by Excel or Power Pivot (beneficial), reporting skills with Power point.
- Teamwork, working under high pressure, detail focus.