Focus: Ceiling, Wall, Floor & Roof Portfolio Growth, Market Share Defense & OEM Development
Job summary: To lead product marketing strategies for Building Materials across Ceiling, Wall, Floor and Roof applications, covering both imported and locally produced product lines. Translating market and competitor insights into winning go-to-market strategies to defend and grow market share.
Key responsibility:
1. Product Marketing & Strategy
- Build product positioning, portfolio and go-to-market strategies for Ceiling, Wall, Floor and Roof product groups.
- Develop counter-strategies to defend market share of key product groups against competitors and substitute materials.
- Lead new
business development for the Roof category (product roadmap, manufacturing partners, pricing, channel strategy) with Sales, Trade and Production, including OEM.
2. Marketing Budget Planning & Performance
- Propose and plan the annual marketing budget; align campaign calendars and localize marketing assets.
- Own budget performance end-to-end: track utilization, measure campaign ROI, and deliver structured reports to management.
3. Market Intelligence & Customer Insights
- Conduct market understanding and fieldwork on real site; develop Target Audiences insights; monitor competitors (products, pricing, channel moves).
- Track market share, channel performance and product mix by segment; identify new potential channels or niche segments.
4. Go-to-Market & Channel Activation
- Develop and execute product launches, promotions, POSM, shop displays, product sampling, sales tools and training programs.
- Build engagement programs for distributors, retailers, contractors, architects and project stakeholders.
- Set up tracking for every launch and campaign: clear KPIs, sell-in/sell-out data, post-launch reviews and course correction.
Bachelor's degree in Marketing, Business Administration, or related field
3-5 years of experience in Product/
Trade Marketing, Category Management, or Channel Development. Prefer in Building Materials or Construction.
Strong analytical and data interpretation skills
Strategic thinking and commercial mindset
Deep understanding of channel & customer insights (Distributor/ Retailers/ Contractor/ HO)
Experience working with overseas principals/regional budget owners and a proven track record in launching new products (NPD/OEM) is an advantage.
Result-oriented with project management skills
Advanced problem-solving and presentation skills
Strong ownership of performance tracking and structured reporting (campaign KPIs, budget ROI)