Search Marketing Executive

Mô tả Công việc
Job Overview:
At [protected info], we help Shopify merchants worldwide grow their businesses through data-driven SEO strategies and performance marketing solutions. We are looking for a Search Marketing Executive who is passionate about driving sustainable growth through both organic and paid search.
In this role, you will primarily focus on SEO strategy and execution, while also planning and optimizing Google Ads campaigns, particularly Google Search and Google Shopping, to maximize traffic, conversions, and revenue. You will collaborate closely with the Content, Development, and Marketing teams to deliver integrated search marketing strategies that help global e-commerce businesses achieve measurable growth.
SEO (Supporting Role):
Plan and execute on-page and off-page SEO strategies for Shopify merchants.
Conduct keyword research, search intent analysis, and competitor research to identify growth opportunities.
Optimize website content, metadata, internal linking, URL structures, and site architecture for better organic visibility.
Create SEO briefs and collaborate with Content teams to produce high-quality, SEO-friendly content.
Monitor and resolve technical SEO issues, including crawlability, indexing, Core Web Vitals, structured data, and site performance.
Support link-building initiatives to improve website authority and organic rankings.
Analyze SEO performance using Google Search Console, Google Analytics 4 (GA4), Ahrefs, Semrush, Screaming Frog, and other SEO tools.
Stay updated with Google algorithm changes, SEO trends, and best practices to continuously improve client performance.
Prepare regular SEO reports and provide actionable recommendations to clients.
Performance Marketing (Supporting Role):
Support planning, launching, and optimizing Google Ads campaigns, including Search, Shopping, Performance Max, and Display.
Assist in managing Google Merchant Center, product feeds, and Google Shopping optimization.
Conduct keyword and audience research to support paid search campaigns.
Monitor campaign performance and provide optimization recommendations based on KPIs such as ROAS, CPA, CTR, CPC, and Conversion Rate.
Collaborate with SEO and Paid Ads teams to align organic and paid search strategies for maximum business impact.
Support tracking implementation using Google Tag Manager and GA4 when required.
Stay informed about Google's latest advertising features and AI-powered campaign updates.